Case notes: building a luxury car rental brand online
Site, configurator, CMS and a launch campaign: how we approached FancyRent from the first sketch to the first bookings.
1 min read
FancyRent rents luxury cars. The brief covered everything a rental business needs online: a website, a car configurator, a CMS for the fleet and a launch campaign.
The fleet is the hero
Every car got its own clean cut-out, so the catalogue looks consistent no matter where the original photo was taken. That also made it easy to reuse the cars across the site and the ads.
From browsing to booking
- A configurator that lets visitors pick the car, dates and extras in one flow.
- A CMS where the team adds cars and updates prices without a developer.
- A campaign built from the same assets, so the ads and the site feel like one brand.
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