From kickoff to launch in four weeks
What a fixed-scope project with us looks like week by week, and why speed doesn't have to cost quality.
1 min read
Most of our projects launch in two to four weeks. That pace isn't magic, it's a process we repeat on every project. Here is how a typical four-week build is structured.
Week 1: strategy and direction
We start with the business goal, not the layout. A short workshop gives us the audience, the key actions and what success looks like. By the end of the week there is a sitemap and a visual direction you can react to.
Weeks 2–3: design and build in parallel
Design and development overlap. As soon as a section is approved, it gets built, so feedback lands on a real page in the browser instead of a static mockup.
Week 4: polish and launch
- Performance pass on real devices, including low-end phones.
- SEO basics: metadata, sitemap, structured URLs.
- CMS handover, so your team can edit content on day one.
Building something similar?
Tell us about your project and we will get back to you with specifics.
Keep reading
01 · 2 min read
No DevOps team? No problem.
How Insy went from first commit to production in six weeks, with everything declared in code and no dedicated ops department.
02 · 1 min read
One site, two languages: getting multilingual SEO right
Why we moved our own site from a client-side language switch to separate URLs, and what changed for search engines.
03 · 1 min read
Your users don't have your phone
Why we test every launch on budget devices, and the three techniques that keep heavy, animated sites smooth on them.